This article was published on June 4th, 2013
After the roller coaster of the past few months, with Panda and Penguin dancing this way and that, it is fair to say that some of us who were just settling into the reality of things gone by, and the subsequent painful lost income due to devalued search engine rankings, were left wondering what to do next!
Not everyone of course lost everything, but most of us have in fact suffered from the effects of such changes, even though most SEO and Internet Marketing “gurus” will regularly go out there claiming that “THEY” were not affected. Maybe there were not, or maybe they are just NOT being “truthful”.
As far as we are concerned though, let me tell you that whilst the majority of our websites did come out of the latest big G tsunami unscathed, (we own over 400, but if you add customers sites, our portfolio of the sites we handle is a whole lot more), some of our websites were indeed affected by our furry friend (Panda) and its not so furry accomplice (Penguin).
When you lose up to 40 pc of your income on a bunch of websites, as an internet marketer with a portfolio of hundreds of sites specializing in a wide variety of (affiliate) products and services you realize the true value of not putting all “you eggs in one basket” so that all in all, whilst our overall income stream has diminished, our portfolio is wide and varied enough that the 40 pc drop in some of our sites is something we are able to deal with.
If you have witnessed a drop in your rankings, and you have largely stayed away from “black hat” techniques, over optimization may be the culprit and you will probably be looking at ways to recover the Over Optimization Penalty! To that end I encourage you to read the excellent article written by Nick Eubanks at SEOmoz which will provide you with a step by step blue print of what to do in other to recover from said over optimization penalty!
As if Google’s new policies hadn’t been enough to cause us to reach for the anti vertigo medication that all of us involved in internet marketing keep in the top draw of our desk Facebook and Google+ were at it again with the introduction of their latest feature changes!
First it was the launch of Facebook Promoted Posts a paid for new feature enabling the promotion of recent posts by extending its reach beyond the normal exposure this post might get in fans news feeds.
Or in other words, reach more people than the number of fans your organic content currently reaches.
“… promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.” – Facebook
Then it was the turn of Google+ to rock our world with the death of Google places which has been replaced by Google+ Local.
And finally it was Facebook turn once again in this battle of the tit for tat with the introduction of the brand new feature of “Scheduling Facebook Posts“!
This is one feature that has god Crescele (our own social media expert) all excited since she will now be able to schedule posts in advance instead of having to log in daily. Of course, there were apps already that could do just that, but now all you have to do is log into your Facebook Account, go to your page’s sharing tool, type your update, click on the little blue clock icon, and schedule! Easy as that. Now of course, scheduling doesn’t mean that you will get away with “bad” content, since in the world of social media, your fans will determine how useful your content by way of their interaction. And just in case, you want to increase said interaction, you can always pay for promotion which is at the end of day exactly what Facebook and Google are moving towards.
Never a dull moment in the online world.
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