Article published on Jun 3rd, 2014
Over the past few years, the percentage of people who use social media has gone up in leaps and bounds and it doesn’t look like this trend is about to be reversed. Quite the opposite. For that reason…
… Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way.
More and more people, by all accounts will be joining this upwards trend and if you or your business rely on traffic, then here are the 10 laws of social marketing you simply cannot afford to ignore.
It is estimated that social media has overtaken google in the amount of traffic it generates and for that reason alone, a judicious online marketing strategy through social media sites can help harvest all that traffic.
As mentioned above, the power of social networking sites such as Facebook, Twitter, Instagram and many more can elevate your target market and possible clients base in a dramatic way.
By Alejandro Escamilla
It’s vital that you understand social media marketing fundamentals.
Understanding the fundamentals of social media marketing can guarantee success. These 10 laws is your great guide to become a successful social media marketer. Build a strong relationship with your audience and target market.
1. The Law of Listening. Success with social media and content marketing requires more listening and less talking.
Being a good listener is one of the best attitude a social media marketer should posses. Social media marketing is not all about telling what your products or services all about, you should also know what your target audience wants and what are important to them.
2. The Law of Focus. It’s better to specialize than to be a jack-of-all-trades.
Multitasking is not a good idea in social media marketing. Compared to broad strategy, focusing on content and social media marketing can build a strong brand that will help you business gain more profit.
3. The Law of Quality. Quality trumps quantity.
Quality is be above all things. It’s better to have quality social media marketing than to talk more with less effect.
4. The Law of Patience. Social media and content marketing success doesn’t happen overnight.
We all know that social media marketing success is not achievable in just a click. Put more patience in your work, just remember if there’s no pain, there’s no gain.
5. The Law of Compounding. If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This discussing and sharing of one’s information starts new access points for search engines like Google to find it in keyword searches. These entry points might develop to a large number or thousands of more possible methods for people to find you online.
6. The Law of Influence. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business.
Find and interact with online influencers in the industry. Make sure that they share quality content and audiences and most likely be interested with your services, products and business. Building a relationship with this kind of people can open a new possibility in your company.
7. The Law of Value. If you spend all your time on the social Web directly promoting your products and services, people will stop listening.
This is a simple, yet one of the most important law. Concentrate much more and less on conversions on developing relationships with online influencers and making incredible content.
8. The Law of Acknowledgment. You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online.
9. The Law of Accessibility. Don’t publish your content and then disappear. Be available to your audience.
10. The Law of Reciprocity. You can’t expect others to share your content and talk about you if you don’t do the same for them.